Pepsi Rides the Obama Bandwagon

Saw this add for Pepsi on TV yesterday. The Superbowl ad is presumably meant to dovetail with the cola company's latest billboard campaign that focuses heavily on the call for change inspired by the Obama campaign (see Current's take on it). Featuring video of rapper-turned-social activist Will.i.am rapping over Bob Dylan's 'Forever Young', the commercial succeeds in defining a new generation of social activism driven by optimismmm.